Most people enter in to a business without the slightest idea what they’re doing, which is undoubtedly why a significant number of small businesses fail within the first 5 years, and very few ever really thrive. And yet, only 2% of people will ever invest in business coaching to set themselves up for success and give them the best chance of achieving what they set out to achieve with their bold decision to start a business.
Starting a business shows a higher than average level of aversion to risk, as the amygdala, or primitive brain, would be screaming ‘NO! DON’T DO IT!’.
In the light of understanding there is a level of risk, which is something the unconscious mind doesn’t like, going against those natural instincts shows you’re either stupid or exceptional. Personally, as a business person myself, I like to focus more on the latter definition.
Being in business is one of the best ways to create a life of freedom, choice and fulfillment. Unfortunately, most people who go into business just end up buying themselves a J.O.B. (just over broke), working 60, 70, even 80 hours a week for less freedom and financial return than they would have had if they’d stayed working for someone else.
There is no training requirement to start a business, and most people have no idea what they’re doing when they launch, causing the high failure rate for small businesses. And yet, unlike in sport where coaching is considered as playing an essential role in an athletes success, most business owners don’t even consider investing in business coaching to stack the odds in their favour to achieve the level of success they’re truly capable of.
Being in business can be one of the most expensive journeys of learning and development if you don’t do it right. There are many pitfalls, and a lack of business skill and understanding of sound business principals could prove extremely expensive in the short and long term. It can be soul destroying if you don’t have the tenacity and fortitude to overcome the struggles and challenges that come with being in business.
This is why having a coach and mentor can be one of the best investments you will ever make when starting out in business, or even if you’ve been in business for a while and want to improve your results.
A great business coach can help you to:
If you’re going into business, or you’ve been in business for a while, consider investing in a business coach to set yourself up for success and avoid making the expensive mistakes and the stress and anxiety that often comes with starting and running a business. It will be one of the smartest decisions you ever make in business.
If you’re want to set yourself up for success in business, register now for your discovery session so you can achieve your goals and dreams and outstanding business success.
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